Month: January 2021

Organizations use key performance indicators, or KPIs, as a tool to get employees to better align their efforts by prioritizing which metrics to improve. A KPI is a measurable value to benchmark progress towards an objective. It is always advisable that what is tracked is SMART – that is specific, measurable, attainable, relevant and time bound. A natural question is what …

Creating customer awareness, historically, has been disruptive. For example, a beer commercial during a football game or a cold call at work interrupts what the target audience was doing. By comparison, when a prospect has typed a query into a search engine, there is an active thought. During this purposeful search, informative content at this moment, by contrast, helps the process. Organic …