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Millennials: How and Why You Should Consider them in Your Digital Marketing Plan

Who are the Millennials? According to different researchers, Millennials are the generation that was born between the years 1980 and 2000. This generation today represents about 25% of the total population in the United States, 22% in Canada, 35% in Mexico and 30% of the total population in Chile and other Latin American countries. They …

Why Your Customers Want to Chat and How it Can Change Your Business

The internet is a fast-paced whirlwind of information.  Your prospective customers surfing for information online have short attention spans, and their buying impulse can disappear in an instant.  Capturing their attention and developing a relationship at every stage of the sales funnel can be challenging in this rapid, 24/7 information overload environment. Fortunately, there are …