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The Curious Case of Facebook, and What It Means for the Future of Marketing

Whether you’re a Facebook lover or hater, there’s no denying the social media giant has changed the world. And until recently, there wasn’t much of an argument as to the nature of Facebook’s impact – it had connected our society in an overwhelmingly positive way. Two tumultuous years and one divisive United States presidential election …

Why Marketing is An Investment, Not An Expense

Marketing is the act of persuading people to buy a product or service. Often, businesses need to convince customers to buy their product or service instead of a similar one from another company. It goes without saying that marketing is getting harder and harder. Not only is competition fierce, but technology and the digital world are ever-changing. …