Month: December 2020

A decade ago, or so, the buyer’s journey was 70% sales and 30% marketing. Now those ratios have flipped. As an example, consider a car buyer – before stepping into a dealership, having a test drive, or selecting a make, there is considerable time spent learning about options, prices, and other customers’ experiences. The buyer has more control and …

In speaking with prospects, there is a general sense that search engine optimization (SEO) is important. With that said, there’s less clarity as to why it matters, how it is done, and even the difference between organic SEO and local SEO. Even among those who know the why and what, there are additional questions as …