• Menu
  • Search
  • Language

6 Ways That Digital Marketing is Like Fantasy Football

Almost three decades ago, fantasy sports had around a million participants. Stats were manually tabulated, research was reading magazines, most leagues were season long formats and baseball was the dominant sport. In 2016, participation eclipsed 60 million fans, with fantasy football leagues grabbing a 70% fantasy market share. Four factors have helped fuel this growth: Data feeds enabling …