Month: October 2020

Google Analytics. If your company has a website and you have some responsibility for sales, profit, content or customer acquisition, you’ve probably been told more than once to install, track, or look at it. Google Analytics is useful; however, it isn’t overly user-friendly, so it takes a little getting used to. There are other resources that can …

The higher any content ranks organically for a search query, the greater percentage of traffic share earned and hence the value of search engine optimization (SEO). It is not surprising that just about every business wants and would benefit from improved search engine rankings. However, chasing the new shiny object, without understanding it, or your …