At WSI Vital Marketing, the services customers most frequently ask of us about is website build, search engine optimization, pay-per-click advertising, social media development, or content production.

In addition to those services, other popular requests are:

Email Marketing

Customer Relationship Management (CRM) or Marketing Automation

Conversion Rate Optimization (CRO)

Competitive Analysis

Marketing Persona Development

LinkedIn Targeting

Branding

Strategy

When digital marketing is well executed, it should dovetail with other marketing tactics such as print advertising, promotion or public relations.  And marketing well executed should likewise amplify overall strategy in terms of targeting customers and clearly conveying what your brand represents and what problems it solves for customers.

A campaign targeting business decision makers via LinkedIn might be better suited for a client with a business-to-business (B2B) service.  For both B2B or B2C (business-to-consumer), customer segmentation might help clarify which tactic to pursue for a given channel and call for marketing persona development.

BESIDES LEAD GENERATION, OTHER GOALS INCLUDE CONVERSION, RETENTION, OR RESEARCH

Other clients might want to survey the market to determine how they are positioned relative to competitors  in terms of price point, market share, reputation or channel effectiveness. Conversion rate optimization is the confluence of user intent, website experience, and company goals.  It’s one thing to drive traffic to your site.  It’s a second thing when that traffic has high quality; but it’s a beautiful thing when that traffic performs in a way you expect and want, optimally.

Customer relationship management has three objectives – drive more leads; convert those leads to sales; optimize the marketing follow-up to each individual customer or segments in a way that has high relevance.

Email marketing continues to be among the most cost-effective way to communicate and sell to existing customers.  Studies indicate that it is 6-7 times less expensive or time-consuming selling to existing customer than acquiring new customers.

At WSI Vital Marketing, we know each customer has unique characteristics or specialized needs.  We do not offer cookie cutter solutions, but customize your program based on your objectives, budget and timeframe.  Contact us for an Internet Business Analysis to see if and how we can add value to your marketing activities.